Kathryn Aragon
B2B Growth Consultant
Want to grow your business? Make February your unofficial "Love Your Customer" month. To that end, this month I'll be writing about four things you can and should do to win your customer's heart. The …
Continue Reading about Customer Satisfaction: Without Them, You’re Out of Business →
This month, I've detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you'll use …
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
Continue Reading about Final 3 Tactics for Digital Marketers →
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
Continue Reading about Top 3 Tactics for Digital Marketers →
This month, I'm writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week's article, I discussed the need for planning. Today, I …
Continue Reading about Taming the Wild Marketing Plan: Where to Start →
More than a quarter of B2B marketers' total budgets are allocated to content marketing initiatives, and 60% plan to increase that spend next year (B2B Content Marketing: 2012 Benchmarks, Budgets and …
Continue Reading about It’s Content Marketing. It Should Get Results. →
