I recently read an post by {grow} blogger Mark Schaefer that reported a debate over the role of Brands as Publishers. Interesting discussion. The idea behind content marketing is that brands can …
Packing a Promotion: Decide What Matters
Right now moving on my mind. No, I’m not moving. But my friend is. And I’m helping her pack. It’s an interesting thing, packing. While you’re sorting through all your possessions, deciding what goes …
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Social Media Overload: The Metrics that Matter
Social media marketing has definitely found its way into the mainstream marketing toolbox. In fact, it's fast becoming one of our favorite tools. According to a recent study by Alterian, each of us …
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4 Keys to Strong Prospect Engagement
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
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The (Real) Value of a Marketing Campaign
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a …
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What’s Your Story? Build Business Success on a Foundation of Values
We live in an age of skepticism. You might say people don’t take candy from strangers any more. They don’t take advice from people with an agenda. They skip commercials and throw away junk mail. …
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