Kathryn Aragon
B2B Growth Consultant
Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The …
Continue Reading about How to Use a Call to Action in Social Media →
If you haven’t done so already, it’s time to update your Twitter profile. A few weeks ago, Twitter rolled out a new header feature, similar to the Facebook’s timeline banner. It’s a nice change …
Continue Reading about How to Create Your New Twitter Header →
Marketing used to be interruption-style communications: people yelling on the street corner, print ads, radio and TV spots, direct mail, you name it. Its goal was to scream, “Look at me!” so the …
Continue Reading about Marketing Has Changed: Are You Keeping Up? →
Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological …
Building a profitable business — especially in a sluggish economy — can be a challenge. It’s even harder when you factor in new technology, industry changes, and changes in marketing and …
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
