Are you satisfied with the results you currently get from your sales pages? The effectiveness of any sales page can be increased by as much as 20% by simply reworking its beginning to accomplish …
The Time for Hype Is Over
I just got off the phone with a client. He tells me his father has never "approved" of his marketing, that it's too edgy, too hyped. He wants me to redo one of his marketing pieces — create something …
Before You Write: Plan
A great promotion doesn't just appear, fully realized, to the expectant writer. It's not like Field of Dreams. If you sit at your computer, it won't come. To write copy that gets a mere 1 to 2% …
The 3 Most Important Elements of any Promotion
If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got. ~Lee Iacocca If you were trained under the benefits-not-features mantra, you likely …
Continue Reading about The 3 Most Important Elements of any Promotion →
Marketing Results: Have they changed?
Direct mail has been replaced by email. Advertising has been trumped by content marketing and social media. New technology and new media are quickly putting traditional marketing tactics (and those …
Continue Reading about Marketing Results: Have they changed? →
8 Copywriting Books You Need on Your Bookshelf
Want to learn copywriting? Already writing copy but want to get better? Ready to turn your skill into a business? Writing sales copy, whether online or in print, seems easy enough, especially if you …
Continue Reading about 8 Copywriting Books You Need on Your Bookshelf →
