Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if you’re a new business or simply new to the social arena? If you’re starting from zero, how do you effectively engage with your prospects […]
6 Keys to Developing Trust
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don’t trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if there is anything to be got by it.” ~Charles Dickens Sadly, disreputable marketing has taught people not to trust. […]
Emotional Engagement: How to Make Your Promotion Irresistible
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a consistent part of your marketing communications. Let’s look at how you can do that. How do you create emotional engagement? Emotional engagement is the strategic combination of: A powerful […]
Do You Know Who Your Ideal Prospect Is?
For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to direct response, online marketing, content marketing… you name it! Why is it so important to know who your […]
Fad Marketing v. Reason-Why Marketing
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that necessarily the case? It’s true. Cleverness does get attention. It’s not enough to ensure people remember what you’re selling, though. Think about these classic […]