Kathryn Aragon
B2B Growth Consultant
Three keys to content marketing are ideas, distribution and readers. For each of these goals, is there a better tool than Twitter? If you want to know what others are talking about, tune into …
Continue Reading about Drink up. Twitter Tastes Sweet to Content Marketers. →
I recently read an post by {grow} blogger Mark Schaefer that reported a debate over the role of Brands as Publishers. Interesting discussion. The idea behind content marketing is that brands can …
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
Continue Reading about 4 Keys to Strong Prospect Engagement →
I’m noticing a trend that makes me uncomfortable. Perhaps you’ve seen it too. It’s a growing misunderstanding of what it means to be a thought leader. In the last week, I’ve read that people who use …
Continue Reading about Thought Leadership Isn’t License to Criticize →
I love the image of a funnel when we’re talking about marketing and sales. The sales cycle only applies to sales. The 4Ps only work for marketing. But the funnel is where marketing and sales …
Continue Reading about Fill Your Funnel: Tap into the Power of Online Offers →
