Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
What Is a Copywriter?
Even if you’ve never met one, you can probably guess what a business writer or commercial writer does. The term copywriter is a bit more of a challenge. Logic tells us that a copywriter writes copy. …
How to Profit by Making Your Content Free
How do you approach content marketing? Do you favor paid or free information? I’m going to tell you why I think free is your best bet, especially early in the sales cycle. But first, let me tell you …
Continue Reading about How to Profit by Making Your Content Free →
Don’t Confuse Content with Collateral
There seems to be some confusion about what content marketing is. And isn’t. When marketers think about content, they often want persuasive hype in the headline and a hard offer in the close. When …
Continue Reading about Don’t Confuse Content with Collateral →
P.S. You Can Boost Your Response Rate with a P.S.
The three most important elements in a winning sales letter are the headline, offer and P.S. Who would have thought the lowly P.S. would be in that list? Yet surprisingly, the P.S. is more important …
Continue Reading about P.S. You Can Boost Your Response Rate with a P.S. →
