Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
Does Your Website Drive Traffic — Away?
These days, it seems that no business can succeed without a website. But let's be honest: Having no website may be better than having a bad one. You heard me right: A website that doesn't attact …
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Social Content Marketing?
The trouble with marketing is that, in order to talk about any individual strategy, you have to extract it from the overall marketing plan and talk about it as if it’s the only strategy that …
What Matters Most In Content Marketing
Google’s new Penguin updates hit many content marketers hard. But future updates shouldn’t be a worry if you stop focusing about old-style SEO. The bottom line in search engine optimization is …
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How to Build Trust and Wow Your Customers: The Easy Way
This month, we're exploring ways to love your customer. We've already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The …
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Xtreme Value: How Much Is Enough?
This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
