This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
Top 3 Tactics for Digital Marketers
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
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It’s Content Marketing. It Should Get Results.
More than a quarter of B2B marketers' total budgets are allocated to content marketing initiatives, and 60% plan to increase that spend next year (B2B Content Marketing: 2012 Benchmarks, Budgets and …
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Building Your Business Persona: Real or Reality?
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
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6 Benefits of Content Marketing
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
The Right Way to Think About Content
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content …
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