Kathryn Aragon
B2B Growth Consultant
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
Continue Reading about Top 3 Tactics for Digital Marketers →
More than a quarter of B2B marketers' total budgets are allocated to content marketing initiatives, and 60% plan to increase that spend next year (B2B Content Marketing: 2012 Benchmarks, Budgets and …
Continue Reading about It’s Content Marketing. It Should Get Results. →
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
Continue Reading about Building Your Business Persona: Real or Reality? →
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content …
Continue Reading about The Right Way to Think About Content →
Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
