Kathryn Aragon
B2B Growth Consultant
One of the pillars of marketing is differentiation: standing out from the crowd, having a unique selling point and a one-of-a-kind brand. But how far are you willing to go to be different? …
Continue Reading about Differentiation: How Far Are You Willing to Go? →
A great promotion doesn't just appear, fully realized, to the expectant writer. It's not like Field of Dreams. If you sit at your computer, it won't come. To write copy that gets a mere 1 to 2% …
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content …
Continue Reading about The Right Way to Think About Content →
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you …
Continue Reading about Content Marketing Tip #3: Multiple Levels of Engagement →
You may have heard the old marketing maxim, “If you target everyone, you target no one.” This is especially true for content marketers. To succeed at content marketing, you must address the specific …
Continue Reading about Content Marketing Tip #1: Know Your Reader →
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. …
Continue Reading about 2 Myths about Content that Could be Counterproductive →
