More than three-fourths of your message’s success depends on one thing: the headline. And it has no more than three seconds to do the job. Either your reader will be intrigued and keep on reading, or your message will fall flat on its face, never to be picked up again. Needless to say, it’s important […]
How to Make Your Product Irresistible
What goes on in the mind of your prospect when she’s considering a purchase? If you’ve never given it much thought, you’re leaving money on the table. Lots of it. Let me explain. Contrary to what you might think, you’re not in the business of selling a product or service. Your customers are only interested […]
Make Your Prospects Believe
I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits beside me. It’s calling to me, begging me to stop typing and settle down with […]
The Power of Imagination
“Imagination is the beginning of all creation.” George Bernard Shaw Today’s post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor of meeting him in Delray Beach, Florida, at a copywriting seminar. Hailed as one of the top direct marketing copywriters in the business, he’s as entertaining on paper as […]
One Sure-fire Way to Derail Success
Has your career or business reached a plateau or, worse, a steady decline? Are you ready to do whatever it takes to gain some momentum and start making forward progress again? No matter what your challenge, moving to the next level is as much about what you believe as what you know. As professionals, we’re […]
