Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Want to learn copywriting? Already writing copy but want to get better? Ready to turn your skill into a business? Writing sales copy, whether online or in print, seems easy enough, especially if you …
Continue Reading about 8 Copywriting Books You Need on Your Bookshelf →
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
Continue Reading about Google vs. Your Readers: How to Produce Quality Content for Non-Readers →
Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
Continue Reading about 4 Keys to Strong Prospect Engagement →
This is part 2 in a two-part series. In my last post, I shared how I wrote a full-length three-act play in three days. How did I do that? I was able to visualize my end product before sitting down to …
Continue Reading about Visualization and the Writing Process, Part 2 →
Writers and travelers are mesmerized alike by knowing of their destinations. ~Eudora Welty The first requirement of writing is to know where you’re going when you sit down to write. If you can see …
Continue Reading about Visualization and the Writing Process, Part 1 →
