Kathryn Aragon

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The 3 Most Important Elements of any Promotion

September 12, 2011 By Kathryn Aragon

If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got. ~Lee Iacocca If you were trained under the benefits-not-features mantra, you likely spend most of your copywriting time fleshing out the benefits of your product. That’s not a bad approach, actually. […]

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Email Marketing, Headlines, Online Marketing, Persuasive Writing, Tips & Tricks

What SPOC Taught Me About Content Marketing

June 22, 2011 By Kathryn Aragon

Last month I attended the Self-Publishers Online Conference (SPOC) by Susan Daffron, author of Publishize. I have to say, it was one of the best online conferences I’ve ever attended. (Let me also say that their tag line, Live Long and Publish, is pure genius!) I was impressed enough that yesterday, when I heard Susan […]

Filed Under: Uncategorized Tagged With: Big Idea, Content Marketing, Information Marketing, Online Marketing, Publisher Mindset, Tips & Tricks

8 Copywriting Books You Need on Your Bookshelf

June 13, 2011 By Kathryn Aragon

Want to learn copywriting? Already writing copy but want to get better? Ready to turn your skill into a business? Writing sales copy, whether online or in print, seems easy enough, especially if you already know a thing or two about writing. But writing persuasively requires more than grammar skills. Great copywriters are trained in […]

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Freelancing, Persuasive Writing, Tips & Tricks

Google vs. Your Readers: How to Produce Quality Content for Non-Readers

June 10, 2011 By Kathryn Aragon

It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do?

Filed Under: Uncategorized Tagged With: content marketing, Copywriting, Online Marketing, SEO, Strategy, Tips & Tricks

Marketers: What’s Your Point?

May 31, 2011 By Kathryn Aragon

Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in front of your readers, before you put your fingers on the keyboard, you need to answer one question… What’s the point? As communicators, […]

Filed Under: Uncategorized Tagged With: Big Idea, Communication Plan, content marketing, Copywriting, Idea Generation, Persuasive Writing, Positioning, Reason Why Marketing, Strategy, Tips & Tricks

4 Keys to Strong Prospect Engagement

May 23, 2011 By Kathryn Aragon

Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if you’re a new business or simply new to the social arena? If you’re starting from zero, how do you effectively engage with your prospects […]

Filed Under: Uncategorized Tagged With: Branding, Communication Plan, Email Marketing, Ideal Prospect, Information Marketing, Marketing, Online Marketing, Positioning, Social Media, Tips & Tricks

Visualization and the Writing Process, Part 2

May 19, 2011 By Kathryn Aragon

This is part 2 in a two-part series. In my last post, I shared how I wrote a full-length three-act play in three days. How did I do that? I was able to visualize my end product before sitting down to write. As writers, we’re often groping in the dark, grasping for meaning as we […]

Filed Under: Uncategorized Tagged With: content marketing, Copywriting, Creativity, Idea Generation, Persuasive Writing, Tips & Tricks

Visualization and the Writing Process, Part 1

May 16, 2011 By Kathryn Aragon

Writers and travelers are mesmerized alike by knowing of their destinations. ~Eudora Welty The first requirement of writing is to know where you’re going when you sit down to write. If you can see your message clearly, writing is easy. If it’s somewhere “out there,” shimmering on the horizon like a mirage, fuzzy around the […]

Filed Under: Uncategorized Tagged With: content marketing, Copywriting, Creativity, Idea Generation, Persuasive Writing, Tips & Tricks

P.S. You Can Boost Your Response Rate with a P.S.

May 9, 2011 By Kathryn Aragon

The three most important elements in a winning sales letter are the headline, offer and P.S. Who would have thought the lowly P.S. would be in that list? Yet surprisingly, the P.S. is more important than testimonials, statistics, and even envelope teaser copy. Why? Because time is short, and your reader doesn’t want to curl […]

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Persuasive Writing, Sales, Strategy, Tips & Tricks

Emotional Engagement: How to Make Your Promotion Irresistible

April 6, 2011 By Kathryn Aragon

Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a consistent part of your marketing communications. Let’s look at how you can do that. How do you create emotional engagement? Emotional engagement is the strategic combination of: A powerful […]

Filed Under: Uncategorized Tagged With: Big Idea, Copywriting, Direct Response, E-Factor, Ideal Prospect, Persuasive Writing, Tips & Tricks

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