Kathryn Aragon
B2B Growth Consultant
The three most important elements in a winning sales letter are the headline, offer and P.S. Who would have thought the lowly P.S. would be in that list? Yet surprisingly, the P.S. is more important …
Continue Reading about P.S. You Can Boost Your Response Rate with a P.S. →
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a …
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What goes on in the mind of your prospect when she’s considering a purchase? If you’ve never given it much thought, you’re leaving money on the table. Lots of it. Let me explain. Contrary to …
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I’m sitting in my office now, my roll-top desk at my left elbow, a big picture window in front of me. It’s cold outside, and a chill has settled like fog over the room. A steaming cup of tea sits …
"Imagination is the beginning of all creation." George Bernard Shaw Today's post is by John Forde, world-renowned copywriter, author, speaker and shamelessly proud father. I had the honor …
Has your career or business reached a plateau or, worse, a steady decline? Are you ready to do whatever it takes to gain some momentum and start making forward progress again? No matter what your …
Continue Reading about One Sure-fire Way to Derail Success →
