As a writer, it’s easy to get too close to your work. That’s why it helps to have a network of peers who can review your writing and help you see it with fresh eyes. But writers can be a timid …
Marketing Results: Have they changed?
Direct mail has been replaced by email. Advertising has been trumped by content marketing and social media. New technology and new media are quickly putting traditional marketing tactics (and those …
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The Right Way to Think About Content
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content …
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Content Marketing Tip #3: Multiple Levels of Engagement
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you …
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Content Marketing Tip #2: Connect with Your Readers
The one criteria for succeeding as a publisher is to connect with your readers. That means you have to know your audience so well you can talk to them like a best friend. As content marketers, we are …
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Content Marketing Tip #1: Know Your Reader
You may have heard the old marketing maxim, “If you target everyone, you target no one.” This is especially true for content marketers. To succeed at content marketing, you must address the specific …
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