What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
6 Keys to Developing Trust
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if …
Fill Your Funnel: Tap into the Power of Online Offers
I love the image of a funnel when we’re talking about marketing and sales. The sales cycle only applies to sales. The 4Ps only work for marketing. But the funnel is where marketing and sales …
Continue Reading about Fill Your Funnel: Tap into the Power of Online Offers →
The (Real) Value of a Marketing Campaign
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a …
Continue Reading about The (Real) Value of a Marketing Campaign →
A Day in the Life of a Marketer
Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
Emotional Engagement: How to Make Your Promotion Irresistible
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a …
Continue Reading about Emotional Engagement: How to Make Your Promotion Irresistible →
