Building a profitable business — especially in a sluggish economy — can be a challenge. It’s even harder when you factor in new technology, industry changes, and changes in marketing and …
The Bottom Line in Email Marketing
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
Does Your Website Drive Traffic — Away?
These days, it seems that no business can succeed without a website. But let's be honest: Having no website may be better than having a bad one. You heard me right: A website that doesn't attact …
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Social Content Marketing?
The trouble with marketing is that, in order to talk about any individual strategy, you have to extract it from the overall marketing plan and talk about it as if it’s the only strategy that …
Get Rich Slow: a Long-Term Marketing Strategy
If you want to improve your website’s rank on Google… develop guru status in your area of expertise… build a web presence that keeps people coming back for more… turn visitors into customers and …
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How to Be a Better Writer
From the folks at Copyblogger comes this helpful graphic: Like this infographic? Get more content marketing tips from Copyblogger. The truth is, there's no way to become a writer by simply …