Kathryn Aragon
B2B Growth Consultant
Writers and travelers are mesmerized alike by knowing of their destinations. ~Eudora Welty The first requirement of writing is to know where you’re going when you sit down to write. If you can see …
Continue Reading about Visualization and the Writing Process, Part 1 →
I’m noticing a trend that makes me uncomfortable. Perhaps you’ve seen it too. It’s a growing misunderstanding of what it means to be a thought leader. In the last week, I’ve read that people who use …
Continue Reading about Thought Leadership Isn’t License to Criticize →
What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if …
I love the image of a funnel when we’re talking about marketing and sales. The sales cycle only applies to sales. The 4Ps only work for marketing. But the funnel is where marketing and sales …
Continue Reading about Fill Your Funnel: Tap into the Power of Online Offers →
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a …
Continue Reading about The (Real) Value of a Marketing Campaign →
