Kathryn Aragon
B2B Growth Consultant
Most marketers agree that the secret sauce in marketing is your list. In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and …
Continue Reading about 4 Reasons Your Optin Form Isn’t Converting →
Do you ever get an email that makes you stop and think, “Wow. I should do something like that”? This is one that arrived in my inbox last week.… …
Continue Reading about One (Often-Overlooked) Email that All But Guarantees Engagement and Sales →
When you wake up in the morning, what’s the first thing you do? If you’re like 61% of other smartphone users, you check your email. Probably in bed. Right after shutting off your alarm. While …
Continue Reading about Can Your Subscribers Read Your Emails? (And How to Make Sure They Can) →
What can you expect for your digital marketing in 2013? Here's my take on the trends... …
Continue Reading about Digital Marketing: What to Expect in 2013 →
Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number …
Continue Reading about How Many Touches Make the Ideal Marketing Campaign? →
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
