Kathryn Aragon
B2B Growth Consultant
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
Continue Reading about 4 Keys to Strong Prospect Engagement →
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if …
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a …
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For the best ROI on your marketing, get to know your ideal prospect One of the most important elements of a successful marketing campaign isn’t what you say but who you say it to. This applies to …
Continue Reading about Do You Know Who Your Ideal Prospect Is? →
When it comes to marketing, which is more important: getting attention or getting results? Advertising trends suggest most marketers believe getting attention is the way to get results. But is that …
Continue Reading about Fad Marketing v. Reason-Why Marketing →
