This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
Customer Satisfaction: Without Them, You’re Out of Business
Want to grow your business? Make February your unofficial "Love Your Customer" month. To that end, this month I'll be writing about four things you can and should do to win your customer's heart. The …
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Final 3 Tactics for Digital Marketers
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
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Top 3 Tactics for Digital Marketers
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
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Building Your Business Persona: Real or Reality?
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
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The Courage to Be Creative
Steve Jobs probably had it. Leonardo da Vinci had it for sure. But Shakespeare didn't. What is it? Creativity. It's one of the most highly prized and admired qualities in all mankind. But it's such …