Kathryn Aragon
B2B Growth Consultant
You may have heard the old marketing maxim, “If you target everyone, you target no one.” This is especially true for content marketers. To succeed at content marketing, you must address the specific …
Continue Reading about Content Marketing Tip #1: Know Your Reader →
Do you care about your customers? You make a sale for one, and only one, reason. Purchasing from you, there’s more in it for your customer than with any of your competitors. That being said, does …
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. …
Continue Reading about 2 Myths about Content that Could be Counterproductive →
How do you approach content marketing? Do you favor paid or free information? I’m going to tell you why I think free is your best bet, especially early in the sales cycle. But first, let me tell you …
Continue Reading about How to Profit by Making Your Content Free →
There seems to be some confusion about what content marketing is. And isn’t. When marketers think about content, they often want persuasive hype in the headline and a hard offer in the close. When …
Continue Reading about Don’t Confuse Content with Collateral →
Last month I attended the Self-Publishers Online Conference (SPOC) by Susan Daffron, author of Publishize. I have to say, it was one of the best online conferences I’ve ever attended. (Let me also …
Continue Reading about What SPOC Taught Me About Content Marketing →
