We don’t need statistics to know that people don’t read. But the numbers are important, so here they are. According to The Literacy Company: 44 million adults in the U.S. don’t read well enough to …
Don’t Interrupt Your Prospect… Join Her
When you address your reader, whether online or in print, she’s in the flow of her own life. You can either interrupt that flow or join it. Your prospect has a conversation already going on in her …
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P.S. You Can Boost Your Response Rate with a P.S.
The three most important elements in a winning sales letter are the headline, offer and P.S. Who would have thought the lowly P.S. would be in that list? Yet surprisingly, the P.S. is more important …
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Emotional Engagement: How to Make Your Promotion Irresistible
Emotional engagement is an advanced technique for generating that “must-have” reaction to your promotions. Of course, knowing it even exists is just the beginning. The trick is to make it a …
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Simplicity: The Secret to Powerful Marketing
In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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Great Marketing Is Built on Great Ideas
When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
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