Kathryn Aragon
B2B Growth Consultant
Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because …
Continue Reading about Do You Make These 4 Marketing Mistakes? →
When it comes to building your business, having a great product or solution isn't enough. You need customers. Watch this video to learn more... …
This month, I've detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you'll use …
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
Continue Reading about Final 3 Tactics for Digital Marketers →
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
Continue Reading about Top 3 Tactics for Digital Marketers →
This month, I'm writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week's article, I discussed the need for planning. Today, I …
Continue Reading about Taming the Wild Marketing Plan: Where to Start →
