Kathryn Aragon
B2B Growth Consultant
Content marketing isn’t new. But it’s a relatively new addition to the marketer’s daily toolbox. As a result, it’s still somewhat misunderstood. Applied well, content marketing is a valuable tool. …
Continue Reading about 2 Myths about Content that Could be Counterproductive →
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
Continue Reading about 4 Keys to Strong Prospect Engagement →
What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if …
