Kathryn Aragon
B2B Growth Consultant
Marketers might easily dub this “The Year of Content Marketing.” According to B2B Content Marketing: 2010 Benchmarks, Budgets and Trends, nine out of 10 B2B marketers use content marketing to grow …
Continue Reading about Content Marketing: Marketers Adopt a Publishers’ Mindset →
I get it. In an economic slump, costs must be cut. But honestly, how do you expect to survive if you slash customer service? I was at an electronics store last night making a return. Keep in mind, …
Continue Reading about Customer Service in a Recession: More Important, Not Less →
Somehow I never imagined JCPenney wearing the black hat. In my mind, the Plano retailer would be riding alongside John Wayne and Jimmy Stewart, not hiding out with Black Bart. So the hand-slap doled …
Continue Reading about This Retailer Gets a Hand-slap by Google for Black-Hat SEO →
What do you clients and prospects want? Whatever will help them succeed or make their life easier. Meanwhile, you want what’s best for you: clients who are eager to spend their hard-earned money on …
Continue Reading about How to Deliver Value (and Still Make Money) →
People are busy. And yes, the people you market to have a life that doesn’t include you. That’s why some people use the term interruption marketing to describe old-fashioned advertising and …
“People rarely seek out or choose the best. Instead,they choose what makes them comfortable,whether it’s the best or not,” says Garrison Wynn in his book, The Real Truth about Success. Wynn …
Continue Reading about Business Success: Make Your Prospects Comfortable →
