Kathryn Aragon
B2B Growth Consultant
This month, I'm writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week's article, I discussed the need for planning. Today, I …
Continue Reading about Taming the Wild Marketing Plan: Where to Start →
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
Continue Reading about Building Your Business Persona: Real or Reality? →
One of the pillars of marketing is differentiation: standing out from the crowd, having a unique selling point and a one-of-a-kind brand. But how far are you willing to go to be different? …
Continue Reading about Differentiation: How Far Are You Willing to Go? →
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
There seems to be some confusion about what content marketing is. And isn’t. When marketers think about content, they often want persuasive hype in the headline and a hard offer in the close. When …
Continue Reading about Don’t Confuse Content with Collateral →
Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
