The trouble with marketing is that, in order to talk about any individual strategy, you have to extract it from the overall marketing plan and talk about it as if it’s the only strategy that …
Direct Response Copywriting: 13 Formats for Winning Campaigns
Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express …
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Why Some Promotions Sell and Others Fail
“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the …
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The Simple Way to Find Your USP
One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). "Own a piece of the market," instructs your marketing manual. Okay, but …
Strategic Direct Response: Banish Aimless Marketing Once and For All
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t …
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Final 3 Tactics for Digital Marketers
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
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