Marketing has changed. More importantly, it’s continuing to change at an accelerated pace. These aren’t slight changes that require a small adjustment on your part. They’re massive technological …
The Bottom Line in Email Marketing
Maybe you’ve heard rumors that email marketing is dead. I’m not sure how these rumors get started. Possibly it’s by email marketers who are trying to reduce competition in their readers’ …
No Need to Yell at Your Online Visitors
In the days before computers, if you wanted to sell something, direct response was your best bet. It didn't matter what your media was -- ad, radio spot, television commercial, or sales letter -- …
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Does Your Website Drive Traffic — Away?
These days, it seems that no business can succeed without a website. But let's be honest: Having no website may be better than having a bad one. You heard me right: A website that doesn't attact …
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Strategic Direct Response: Banish Aimless Marketing Once and For All
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t …
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How to Make Your Marketing Stick
Your message is clear. You've targeted your ideal prospect. And your offer is irresistible. But you're still not getting the responses you need! If this sounds like your problem, your marketing is …
