What’s the one thing you can do to give yourself instant credibility? Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant …
6 Keys to Developing Trust
“I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if …
The (Real) Value of a Marketing Campaign
So you’ve been assigned a big marketing project. It’s all yours, from conception to completion. Woo hoo! Congratulations! But let me ask you a question… Is your project really that big of a …
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A Day in the Life of a Marketer
Whether you office in a cubicle or at home, it doesn’t matter. If you’re a professional marketer, many of your daily duties are the same.I’ve outlined a day in my freelance office and a day in my …
Simplicity: The Secret to Powerful Marketing
In Marketing 101, we’re taught to begin with a positioning statement. It’s our raison d’être, our reason for being. And it should be distilled to the point that it could fit within a sentence or …
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Great Marketing Is Built on Great Ideas
When it comes to marketing, how do you define great? Is it the award-winning campaigns or the ones that go viral? Is greatness measured by response rates and bottom-line profits? Or is a great …
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