Do you care about your customers? You make a sale for one, and only one, reason. Purchasing from you, there’s more in it for your customer than with any of your competitors. That being said, does …
A Lesson in Listenomics
Your customers are talking. Are you listening? When you tune in to your customers and respond to their needs, you can win their hearts. But the opposite is also true. Remember the “Dell sucks” and …
Is Content the New SEO?
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
Packing a Promotion: Decide What Matters
Right now moving on my mind. No, I’m not moving. But my friend is. And I’m helping her pack. It’s an interesting thing, packing. While you’re sorting through all your possessions, deciding what goes …
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Social Media Overload: The Metrics that Matter
Social media marketing has definitely found its way into the mainstream marketing toolbox. In fact, it's fast becoming one of our favorite tools. According to a recent study by Alterian, each of us …
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4 Keys to Strong Prospect Engagement
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
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