This month, I've detailed a simple process for developing your marketing strategy for the year. The process begins with a high-level overview and continues with a selection of the channels you'll use …
Final 3 Tactics for Digital Marketers
Last week I listed my top three picks for the marketing tactics that will help you succeed as a digital marketer. If you missed it, you can read it here. Today, I continue the list, giving you my …
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Top 3 Tactics for Digital Marketers
Last week I talked about the first step in creating your marketing strategy for 2012, a high-level overview of your objectives. If you missed it, you can access it here. Once you've set your …
Continue Reading about Top 3 Tactics for Digital Marketers →
Taming the Wild Marketing Plan: Where to Start
This month, I'm writing a series of articles that guide you through the process of developing your marketing plan for the year. In last week's article, I discussed the need for planning. Today, I …
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Marketers: What’s Your Point?
Writers, marketers, communications experts: it’s time to recall a foundational truth that can make a huge impact on your results. No matter what you write, no matter what communication you put in …
4 Keys to Strong Prospect Engagement
Gone are the days of push marketing. Two-way marketing, we’ve discovered, is far more powerful, building strong customer engagement. But what if you don’t already have a loyal following? What if …
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