Are you satisfied with the results you currently get from your sales pages? The effectiveness of any sales page can be increased by as much as 20% by simply reworking its beginning to accomplish …
Building Your Business Persona: Real or Reality?
It's ironic. Here we are in the Information Age, suffering information overload, yet we continue to crave… you guessed it… information. Is it an addiction? Is it a result of the isolation we …
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Before You Write: Plan
A great promotion doesn't just appear, fully realized, to the expectant writer. It's not like Field of Dreams. If you sit at your computer, it won't come. To write copy that gets a mere 1 to 2% …
6 Benefits of Content Marketing
Wondering if content marketing is right for your business? Content marketing is one of the most powerful promotional strategies being used by businesses of all sizes, across all channels, in all …
The Right Way to Think About Content
To understand how successful content marketers think about content, you must understand what it is and what it isn’t. Let’s start with what it isn’t. Content as marketing The truth is, content …
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Content Marketing Tip #3: Multiple Levels of Engagement
As a content marketer, engagement is everything. You need a community of loyal followers who know, like and trust you. How do you create engagement? By solving problems for your readers. But if you …
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