I recently read an post by {grow} blogger Mark Schaefer that reported a debate over the role of Brands as Publishers. Interesting discussion. The idea behind content marketing is that brands can …
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8 Copywriting Books You Need on Your Bookshelf
Want to learn copywriting? Already writing copy but want to get better? Ready to turn your skill into a business? Writing sales copy, whether online or in print, seems easy enough, especially if you …
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Google vs. Your Readers: How to Produce Quality Content for Non-Readers
It’s an odd world. Readers are now skimmers. Yet they crave information. Google rewards content, not keywords. Yet keywords are the foundation of search. What’s a marketer to do? …
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Is Content the New SEO?
Correct me if I’m wrong, but it seems to me that content is the new SEO. Since the Panda update in February: Many sites' traffic fell by more than 70%. Sites with high keyword ratios were …
How to Overcome Reader Resistance
We don’t need statistics to know that people don’t read. But the numbers are important, so here they are. According to The Literacy Company: 44 million adults in the U.S. don’t read well enough to …
Don’t Interrupt Your Prospect… Join Her
When you address your reader, whether online or in print, she’s in the flow of her own life. You can either interrupt that flow or join it. Your prospect has a conversation already going on in her …
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